Driving Product Success

Aligning Product Strategy, Market Maturity, and Execution

This full-day workshop is a powerful combination of the winning product strategies described in Geoffrey Moore's "Crossing the Chasm" book series, and proven product management skills and tools designed to improve your execution. Silicon Valley-based Chasm Institute joins forces with award-winning NW firm Pivotal Product Management to offer this workshop, designed for experienced product line managers and product marketers who want to take their products - and their own expertise to a new level. Four thought leaders - Chasm Institute's Mark Cavender and Michael Eckhardt, and Pivotal Product Management's Linda Merrick and Mara Krieps - will present in a highly interactive format. Several hands-on exercises and Q&A time will further enrich the day.

BONUS: Participants will receive free 30-day access to Chasm Institute's online course, "Foundations of High-Tech Marketing".

Who Should Attend?

Executives and managers in innovative technology companies who are responsible for strategic planning
Directors, supervisors who are responsible for executing strategies
Product Managers and Product Marketers who deliver products in alignment with company strategy

Immediate Benefits

Apply "Crossing the Chasm" strategies to your company with greater effectiveness
Practice key skills that support the execution of any strategy
Receive effective, practical training from practicing industry experts

REGISTER NOW

Next workshop: April 8, 2008
Registration Fee: $595
Discounts available: Register by March 24 for $100 off (use discount code W7GEH9MI)
AeA members: $200 off - click here to request discount code.

Course Details

Length: One day, 8:30-4:30
Where: Bellevue, Washington
Format: Instructor-led training
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About the Presenters

Chasm Institute is led by Mark Cavender and Michael Eckhardt. Cavender is a former Managing Director of The Chasm Group and has more than 15 years of management experience with companies including Oracle, J.D. Edwards, GEAC and Ceridian. Eckhardt is a veteran of Hewlett-Packard, PepsiCo Inc., and Price Waterhouse, a graduate of Harvard Business School and a Wall Street Journal Award winner. Clients include Business Objects, Hyperion, Lawson, Microsoft, Nextel, Nokia and SunGard, Agilent, Cisco, Hewlett-Packard, Intel, LMC Data Systems and Mentor Graphics.

Pivotal Product Management is led by Linda Merrick and Mara Krieps, practicing product managers with more than 40 years' combined experience, also serving as instructors and advisors for the University of Washington's Certificate Program in Software Product Management. Both are Certified Product Managers and recipients of AIPMM's "Excellence in Product Management Education" award. Clients include Amazon.com, American Express, AT&T Wireless/Cingular, Cisco, Drugstore.com, Hewlett-Packard, HouseValues, Microsoft, PPG Industries, Premera Blue Cross, Qpass, Russell Investment Group, and T-Mobile.

Included in the Course

A full day of live, highly interactive training led by expert instructors
All course materials
All meals and refreshments and any applicable parking fees