Past Participant Quotes

"I gained insights and ideas that we need to implement right away."

"I wish I had these tools months ago."

"Relevant exercises and examples."

"Clear examples of how to use the tools."

"Nice balance between strategy and tactics."

"More pragmatic than Pragmatic!"

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Product Management Intensive^TM 2-Day Workshop

The Product Management Intensive workshop is a comprehensive, practical, hands-on course, taught by two-time AIPMM Excellence in Product Management Training award winners and practicing product managers Mara Krieps and Linda Merrick.

Combining training from expert instructors with personalized coaching, this product management course teaches key concepts and practical techniques for success. By using real-world examples, you'll be able to immediately apply what you've learned to your daily challenges as a working product manager.

Is this course for me?

We designed this course for:

New product managers and product marketers who need to quickly understand the scope, processes, methods, tools, and deliverables of the job.
Any product manager/marketer who wants faster professional growth, new ideas, and greater organizational effectiveness.
Members of the product team who need a thorough grounding in processes involving cross-functional participation, including program managers, project managers, and development leads.

Topics covered in this 2-day workshop include:

Market analysis
Positioning
Product requirements
Product strategy and roadmaps
Marketing communications
Product launch
Product lifecycle management
Measuring success

For a full list of topics, see this brochure.

What's Included

Two full days of live, highly interactive product management training led by expert instructors.
All course materials.
Essential product management tools and templates.
All meals and refreshments and any applicable parking fees.
An individual 45-minute follow-up coaching session.

Save Time

Stop reinventing the wheel! We have the tools and templates you need to be more efficient.
Identify and solve common product management and product marketing problems faster.
Communicate more effectively across stakeholder groups by understanding their language and concerns.
Included 45-minute 1:1 coaching helps apply new skills to your current challenges.
This workshop meets the education requirements for AIPMM Certification.

Achieve Greater Product (and Career) Success

Go to market faster by using processes that help you choose, define, and launch the right products.
Ensure that your products meet real customer needs, deliver lasting competitive advantage, and realize revenue and profits sooner.
Identify and communicate key metrics for your product (what you can't measure, you can't manage!).