Business Case Secrets

Build a Compelling Business Case for New Initiatives

The projects that are selected for development in this fiscally conservative environment must be clear winners. Given this reality, what decision criteria are executives using to plan for next year’s investments in your industry? How can you develop a watertight business case for your next product or project?

Business Case Secrets

Immediately strengthen your finance skills and build your long-term career potential in this intensive, three-part distance learning course, presented by award-winning finance and product management veterans who have successfully "sold" business cases in all economic climates. You’ll participate in interactive exercises and discussions from your own office, and you'll learn how to:

Nail the financial analysis and build a “CFO-ready” business case
Deliver a compelling story about how and why the company will profit from your idea
Anticipate and respond to executive challenges that can shut down even a strong business case

Next Live Series:

October 14, 21, and 28, 2010

Opportunity Analysis (Session 1)
Building and Understanding the Numbers (Session 2)
Key Financial Metrics and Presenting Your Case (Session 3)

Immediate and Long-Term Benefits

Gain experience working with basic financial information and providing ROI-focused input on business case financials
Build your confidence and improve your chance of success in developing and selling a business proposal, even in a difficult business environment
Learn how executives think about new investment opportunities, what they look for, and what will cause them to walk away from an opportunity
Know how to summarize the key information in written and verbal form
Accelerate your career with an essential skill that's needed to advance in most organizations

Specific Topics Include

The key financial and marketing components of a business case
Critical financial metrics including ROI and Gross Margin, and how they support the business case
How to align the business case with company strategic and financial objectives
How to define an opportunity from a market perspective (sizing, segmentation and positioning)
How executives can “torpedo” a business case presentation – without your knowing it
Tips on how to present the business case, and sell it to the exec team
The ultimate answer you must provide in every business case presentation

Course Details

Fee: $599
Length: Three 2-hour sessions
Format: Live, interactive webinar

Who Should Attend?

Anyone who wants a better chance to successfully sell an investment opportunity in their organization, including:

Product Managers and Product Marketers
Product Planners
Business Analysts
Program and Project Managers
Sales and Business Development Professionals
Other managers who participate in developing or presenting business cases

Included in the Course

Presentation materials, case studies and interactive exercises
Electronic Business Case templates used in the course

Co-Presented by Box One Financials

“Business Case Secrets” is presented by the principals of Box One Financials and Pivotal Product Management, in partnership with AIPMM.

This course also available in a 1-day on-site format for teams of 6 or more. Call for details 1-866-647-5397.