e News and Resources from Pivotal Product Management                    February 2009

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NewsFour Tips for Better Business Case Presentations

Publishing or presenting a product business case is important but tricky. Make sure you avoid the common mistakes that could lead to a quick “No” from the executive team.

Here are four “checklist” items to help make your pitch a success...

Events Business Case Secrets of the Pros Workshop:
Apr 16
  A one-day finance and market analysis crash course to help you successfully sell a business case to your executives.

Product Management Intensive:
May 12-13
 Learn from award-winning, practicing PMs and immediately apply the seven best practices for greater product success now.

Tools
Tool: PivotalPM’s Financial Case template (Fill out this month’s Hot Button survey and get your own complimentary copy!)

Template: Beyond Bullet Points story template for MS Office

Website: Beyond Bullet Points presentation resources and community

Article: The CFO’s Guide to Winning Your Business Case

Special OfferWhat is your role in developing business cases for new products?

This month, we look at your involvement in business case preparation and presentation, and hope you’ll share some insight into your experience. Take the survey and receive Pivotal Product Management’s Financial Case template to help you model revenue and costs for commercial products.

Oops! Due to operator error, we lost the results from last month’s Agile survey! If you’d like to give us a response, here’s the correct link.

Contact us to suggest a future Hot Button topic!

HaikuCalling all frustrated creative writers for PM haiku therapy
Oh, the product management stories you can tell in just 17 syllables!  
Submit yours
today for a chance at fame in the next Pivot Point newsletter.

Business Case Essentials
Numbers nice but not
Enough. Paint rosy picture
To win approval.

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