e News and Resources from Pivotal Product Management October
2008
Play "Games" With Your Customers For Budget-Friendly Research
It’s paradoxical, but just when your executive team wants a higher level of confidence in your product plans, they tend to cut market research budgets. Do you predict a research budget pinch in 2009? Luckily we have a few cost-effective research tricks that you can keep up your sleeve! Here are three great ways to use your Customer Advisory Board (CAB) as a research powerhouse to answer your tough questions in 2009.
Software Product
Management Intensive: Dec 3-4
Learn from award-winning, practicing PMs and immediately apply the seven best practices for greater product success now.
AIPMM
Certification Review and Exam: Dec 5 Become a CPM and show your leadership in your company or the marketplace.
Book: Innovation Games: Creating Breakthrough Products Through Collaborative Play
Innovation Games™ Forums
Webinar: Play Games With Your Customers
How Will Your Product Budget Change in 2009?
Will the uncertain economy affect your product budget next year, or will it be business as usual? Take 30 seconds to answer this question and you can receive valuable tips on conducting research via your CAB.
Our August Hot Button survey asked, "What is your best PM effectiveness tip?"
See
the results
Contact us to suggest a future Hot Button topic!
Calling all frustrated creative writers for PM haiku therapy
Oh, the product management stories you can tell in just 17 syllables!
Submit yours today for a chance at fame in the next Pivot Point newsletter.
Product Dilemma
I could sell this stuff
If customers would tell me
What they really want
I could sell this stuff
If customers would tell me
What they really want
