October 2008 "Hot Button" Survey Results

The October survey asked how your product budget will change in 2009. Budget cuts hurt, and more than half of you could use some Extra-Strength Excedrin in 2009.

The largest group of respondents say their budgets will decrease by more than 10%. They blame the uncertain economy for affecting their markets, especially if their market is the financial services industry.

One respondent commented, "Although my product budget won't be cut, I won't be getting any increase. Working smarter is the key to taking advantage of engineering and QA resources by bundling like new products and features."

What great timing for our complimentary webinar: "How to Thrive in Any Economic Environment." In this webinar, recorded on 11/14, we share strategies to uncover new opportunities for your product, sharpen your vision of the market with a smaller budget, and create alliances to get critical work done. It's all about creating maximum value for your company, coming from two veteran product managers who have seen previous downturns and thrived!

Listen to the webinar here.

Thanks to everyone who responded and commented!