February
2008 "Hot Button" Survey Results
In
last month’s newsletter, we asked “What’s the toughest part of
developing product positioning”? Overwhelmingly, your
response was “Understanding what customers care about most.”
Here are three
resources that can help you with this issue:
1. Check out PSN's Product Positioning Strategy Workshop. (www.productstrategynetwork.com/content/view/292/279/)
2. Read “What Customers Want” by Anthony W. Ulwick.
(www.strategyn.com/publications/books.asp)
3. Learn more about Innovation Games, a powerful qualitative research
tool that we respect so much, we have become certified facilitators of
this technique! (www.innovationgames.com)
Contact us to suggest a future Hot Button topic. We'd love to hear your
ideas! |