e News and Resources from Pivotal Product Management                April 2008

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News
Five Tips for Effective Product Requirements


Much of a product’s success—and thus the Product Manager’s success—can be traced back to Product Requirements. 

The requirements document must provide the vision for the product, plus steer execution. It must inform and guide many different stakeholders in the company. 

Here are five key ways to make your Product Requirements document a strategic and tactical force in product development.

Events
User-Centered Requirements Workshop: April 29-30
This highly interactive course provides a step-by-step process for creating user centered Market and Product Requirements Documents (MRDS, PRDs).

Product Management Intensive:
May 21-22
 Learn from award-winning, practicing PMs and immediately apply the seven best practices for greater product success now.

AIPMM Certification Review and Exam: May 23  Become a CPM and show your leadership in your company or the marketplace.

ToolsA Requirements Document template that we built and use ourselves: Take this month's 30-second "Hot Button" survey and receive yours.

A good cross-industry book on the requirements process: Customer Centered Products by Ivy Hooks & Kristin Farry

Webinar on Innovation Games(R) research (recorded Feb. 20 '07).

Good book for software PMs:  Use Cases, Requirements in Context by Kulak & Guiney

Special Offer30 Second Survey: How do you gather customer requirements?

Take just 30 seconds to respond, and you'll receive a complimentary copy of our own Requirements template for your own use! W
e'll report the survey results in the next newsletter. 

Our March Hot Button asked how you communicate product strategy. Most respondents used multiple methods, and shared some great suggestions. Find out

Contact us to suggest a future Hot Button topic!

HaikuCalling all frustrated creative writers for PM haiku therapy
Oh, the product management stories you can tell in just 17 syllables!  
Submit yours
today for a chance at fame in the next Pivot Point newsletter.

REQUIREMENTS IN COLOUR
Clients' tug-of-war:
Some want red, some want yellow.
How about orange?
                         - Colour-blind in the Cotswalds

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