May
2008 "Hot Button" Survey Results
In May we asked, "What
qualities are most important in a product management or product marketing
certification program?"
Every respondent -- 100% -- said that the certification must be widely
recognized in the professional community.
Most agreed that the certification should be cross-industry.
No one said it should be specific to any vendor or methodology; in fact,
33% said it should not be.
Some responses and comments indicated that Product Managers would like
for certification to be combined with education, with progressive levels
of credentials. One Product Manager commented: "Multiple levels are
important in order to make sure that the information presented in the
program is appropriate and meaningful, rather than it being important
in order to recognize experience or rank."
Thanks to everyone who responded and commented!
Contact
us to suggest a future Hot Button topic. We'd love to
hear your ideas! |