e News and Resources from Pivotal Product Management June
2008
Value-Based Requirements
The technology world is littered with high profile products that demonstrated great development feats but did not produce the market successes originally hyped. The problem many of these products faced was delivering enough benefits to customers to overcome the "costs" incurred. In other words, the products did not deliver enough VALUE.
The steps to determine if enough value can be delivered to the market
need to happen as early as possible in the product development lifecycle
to reduce the risk of market failurehttp://media.emm.adhost.com/adhost_5377.
User-Centered Product Requirements Workshop July 16-17 This highly interactive course provides a step-by-step process for creating user centered Market and Product Requirements Documents (MRDS, PRDs).
Product
Management Intensive: Sept 24-25
Learn from award-winning, practicing PMs and immediately apply the seven best practices for greater product success now.
AIPMM
Certification Review and Exam: Sept 26
Become a CPM and show your leadership in your company or the marketplace.
Value-Based Requirements White Paper (fill
out Hot Button survey for a complimentary copy)
Book: The Persona Lifecycle: Keeping People in Mind Throughout Product
Design
A
good User Experience newsletter
More
thoughts on user persona development
How
do you document requirements?
Take just 30 seconds to respond, and you'll receive a complimentary copy of our own Requirements template for your own use! We'll report the survey results in the next newsletter.
Our May Hot Button asked
what qualities are most important in a product management or product marketing
certification program. See
the results
Contact us to suggest a future Hot Button topic!
Calling all frustrated creative writers for PM haiku therapy
Oh, the product management stories you can tell in just 17 syllables!
Submit yours today for a chance at fame in the next Pivot Point newsletter.
Tried all models for
portfolio management.
My boss flipped a coin.
- Rob
portfolio management.
My boss flipped a coin.
- Rob
