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Call us toll free: Product Positioning Strategy WorkshopMake your product positioning more than just a statement. In this one-day workshop, learn how to develop a product positioning strategy, plus how to identify the actions needed to achieve your position, differentiation, and success. Effective product positioning is the result of understanding the market from the customer's perspective. A key first step is to identify how customers evaluate their alternatives and make purchasing decisions. You'll then select the best position for the product and align the marketing and product actions. We'll employ the PSN SymphonyTM method to approach positioning for new product concepts, products in development, and existing products.? You'll also have the opportunity to apply these tools to your own products -- gaining know-how and confidence to refine, defend, and implement your positioning strategy within your company. Who Should Attend?
REGISTER NOW Next workshop: March
20, 2008 Course DetailsLength: One day What You'll Learn
Included in the Course
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