Product Positioning Strategy Workshop

Make your product positioning more than just a statement. In this one-day workshop, learn how to develop a product positioning strategy, plus how to identify the actions needed to achieve your position, differentiation, and success.

Effective product positioning is the result of understanding the market from the customer's perspective. A key first step is to identify how customers evaluate their alternatives and make purchasing decisions. You'll then select the best position for the product and align the marketing and product actions.

We'll employ the PSN Symphony^TM method to approach positioning for new product concepts, products in development, and existing products.? You'll also have the opportunity to apply these tools to your own products -- gaining know-how and confidence to refine, defend, and implement your positioning strategy within your company.

Who Should Attend?

Vice Presidents and Directors of Marketing and their teams who need to make products stand out in the market
Vice Presidents and Directors of Product Management or Product Marketing and their temas who need to define market-leading products
Product planners, business development managers, product and market strategists, market research analysts and others who need to plan and execute growth strategies

REGISTER NOW

Next workshop: March 20, 2008
Registration fee: $995
Register by March 4 for $100 discount (use discount code 8N4HIIIJ)

Course Details

Length: One day
Where: Bellevue, Washington
Format: Instructor-led training

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What You'll Learn

What product positioning strategy is and how it is different than product positioning for messaging
Why developing product positioning early in the new product planning cycle is powerful and important
Signs of effective and ineffective product positioning
The information and decisions you need to begin developing a product positioning strategy
How to understand the customer's perspective of the market, the alternatives they have available, and the key dimensions that they use to make purchasing decisions
How to identify the available and desirable market positions to fulfill with your product or product idea
How to create a strategy to achieve the desired position for your product
How to optimize and align your product features with the positioning strategy
Assembling product positioning statements that convey value and differentiation that is important to the targeted customers
Approaches for validating your positioning strategy

Included in the Course

A full day of live, highly interactive training.
All course materials.
All meals and refreshments and any applicable parking fees.